Search Engine Optimization

Over 80% Of Your Customers Will Search The Web Before Making A Purchase. Will They Find You Or Your Competitors?

Being accessible on the web is more important than ever. Being on “page 1 of Google” has mad small fortunes for thousands of companies, but getting there isn’t easy! Unfortunately there are only 10 spots on the front page of Google for any given search term, and Search Engine Marketing is a zero sum game. In order for you to move up, someone else must move down. There are “magic bullets” to SEO and bad or dishonest tactics can be worse then ineffective, they can get you penalized or even delisted from the search engines.

Why do you NEED Search Engine Optimization?

So your prospects can easily find you AND find you when they are making a buying decision. Since Search Marketing is “response based,” strong results in search engine rankings, will bring customers to your door at the most opportune time, when they are looking to buy!
Your competitors ARE doing it. There are only 10 spots on most search engine results pages and the top 3 get 95% of the traffic. Somebody needs to be listed in the top… will it be you or your competitors?
SEO has one of the best ROIs for any marketing medium and is highly sustainable when done well.

Why should you trust us with your SEO?

Don’t trust your SEO to just anyone. Bad SEO tactics can severely and permanently damage your brand. Google draws a very big distinction for what it considers appropriate and penalties can be difficult or impossible to remove. Maybe you have recently read about the Google penalty applied to major US retailer JC Penny for deceptive SEO tactics. Surely they were given bad advice from an SEO and will be paying the price for this for quite some time.

Our SEO tactics combine effectiveness and standards. We only employ what is known as white hat techniques and will never jeopardize your business for short term results.

What makes our SEO process so effective?

Research & Strategy – A clear plan at the outset of every project help us to define and achieve our goals in the shortest amount of time possible. We define what your online goals are and how to get there and put it in a easy to understand, actionable plan.
Onsite Optimization – We look at every page and piece of code on your site and identify areas for improvement. As rebuilding every aspect of your site is likely not practical, especially for larger sites, we are able to identify ares where we can make the largest impact in the shortest amount of time possible. While there is an initial onsite optimization to all of our SEO projects, this is not a one and done process. We will constantly be optimizing the “onsite” elements of your website.
Link Building - We take a deep look at your link profile and that of your top competitors. We use that data to identify link opportunities that your competitors are leveraging but you may not be. We also know that not all links are created equal. We will focus on a smaller amount of high quality links over large amounts of spamy and low quality links, which can actually hurt your ranking.
Content Creation – Search engines want to see new and high quality content and they reward those create it with rankings. Our TARGETED content creation strategies will help to build your authority in your business or profession.
Reporting & Analytics – We rely heavily on detailed reports and analytic metrics to guide our process.